MIK Usługi

A client who comes from a referral gets everything needed for the “I'm calling” decision in a single scroll. A one-page business-card site with six sections: a hero with a tagline, About the company (3 value pillars + the team), the Offer (4 service categories), a 4-stage collaboration process, an FAQ and a contact form.

Four service categories, interior finishing, facades, renovations, electrical installations, each with a scope list and its own “Book a quote” CTA. A renovation client most often searches for a specific service rather than a general company. The sections are optimised for that pattern.

Separate subpages: a quote calculator (/calc) as a low-friction CTA. The client estimates the cost themselves without a conversation. A work gallery (/gallery) as social proof. The legal pages (privacy policy, cookies) keep visual consistency with the rest of the site.

A contact form with name, email, phone, company and message fields, minimal friction, policy acceptance in a single checkbox. Three conversion paths: form · click-to-call phone · calculator.

The site loads in under a second and has nothing that can go stale: no database, no plugins, no exposure to attacks.

GSAP animations + Lenis smooth scroll in the scroll-triggered sections: fade-up on the headings, a staggered reveal of the service cards, parallax on the hero. Not showing off, subtle movements that signal “a modern team” without distracting the buyer.

Image optimisation through Next/Image (WebP, lazy loading, responsive sizes). Mobile-first responsiveness from 360 px. Most traffic in construction is on a phone. Anchor-link navigation for the one-page UX, a form with client-side validation.

One-page instead of multi-page. Most traffic in construction is a client from a referral or local Google who already has intent. They need a quick “do I call or not” decision, not a deep exploration of the offer. Everything above the fold within three scrolls.

The tagline “A new brand. Proven experience.”, a direct answer to the tension of positioning a new company: the client sees the company is fresh, but an experienced contractor stands behind it. The 4-stage process and the FAQ kill the uncertainty before the client even forms it.

Editorial typography + GSAP instead of stock interior photos. This is differentiation through design, the cheapest way to look different from 95% of renovation companies in Google results. It creates the impression of “a young, modern team”, which MIK genuinely is.

The availability calendar answers a renovation client's first question: “when can you start?”. Instead of a phone call and a promise to get back to them, they see a month grid with the booked days and the next free one. It shows availability only, never job details — that is enough for the client to judge whether the dates work.