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©2025 · Personal brand · Design-led site

Air Dave

A site directed like a film, not a business card. Video hero, pinning in every section, horizontal scroll and overlapping cards.

Industry

Drone photography and film · Bydgoszcz

Dawid Chęsiak hero, drone operator, a clip of a flight as the first frame of the site
Client
Dawid Chęsiak
Person
Dawid “air_d.a.v.e” Chęsiak
Location
Bydgoszcz and the surrounding area
Year
2025
Scope
Personal brand identity · Design-led site · GSAP animations · Deployment

Challenge and approach

How do you sell a view from above to someone sitting behind a screen on the second floor?

  • Personal brand identity
  • Design-led site
  • GSAP animations
  • Deployment
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Challenge

Dawid has been flying drones for over five years, as a hobby. He runs the Instagram @air_d.a.v.e and shot most of his footage for free until now, for friends and for the love of flying. Now he wants to start taking it a little more seriously and accept his first paid jobs.

Still no registered business, still as an enthusiast, but with a place on the web where a complete stranger can see him, judge the level and get in touch. Bydgoszcz has plenty of drone operators, each with a similar Instagram.

The site needed to show that Dawid is ready for his first real jobs, even though he still treats it as a passion.

Approach

A drone is movement, so the site has to be movement too. Instead of a gallery of static photos, the moment a visitor lands they see a clip of a flight as the hero background. Each following section holds them for a beat, like a scene in a film, before moving on.

The gallery doesn't fall away in a long downward list. It slides the frames sideways. On a phone, the cards overlap one another, as if someone had spread them out on a desk. The whole site mimics the rhythm of a video edit.

Instead of reading a list of services, the visitor watches a few scenes and decides whether they want shots like these for themselves.

Deployment result

Lighthouse scoredawid-drone-operator.netlify.app · desktop
  • 97
    Performance
  • 100
    Accessibility
  • 100
    Best Practices
  • 100
    SEO
Scope of work/ N° 01 · WHAT I DELIVERED

What I delivered.

Dawid got a site that does what his drone does: it leads the viewer frame by frame. One page cut like a film — six scenes, each a full screen tall, each holding the viewer for a moment before the next one slides up.

  1. 01A hero with a 17-second 1080p reel — the frame is there from the first second
  2. 02An offer broken into five services, from promo shots to video editing
  3. 03A gear scene with the real recording modes of a DJI Mini 3 Pro
  4. 04A gallery of eight frames — sideways on desktop, overlapping cards on a phone
  5. 05Contact with phone, email and the local time in Bydgoszcz
  6. 06JSON-LD Person, an og:image carrying the signature, theme-color in cinematic black
The “I'm Dawid” scene on desktop, a photo of the operator in an editorial layout on black

Scene 02 — “I'm Dawid”, held full-screen by a pin

Process/ N° 02 · HOW I BUILT IT

How I built it.

The site comes up fast even on a weak connection, because the browser never waits for one big file. React and Vite, animation on GSAP with ScrollTrigger; the build comes out in three chunks — React separately, GSAP separately, the rest in the main file — and they all load in parallel.

The first frame is painted by a WebP poster written straight into the HTML. The video has preload set to metadata only and arrives a moment later, underneath. That is why the frame is on screen immediately, instead of holding a black background until four megabytes of footage land.

Every scene is a full screen tall with its own z-index. Scrolling doesn't move them past each other, it slides one over the next — on a phone it reads like cards being laid out on a desk. The gallery works the other way round: vertical scroll turns into horizontal movement of the frames.

The hero on a phone, the words Drone Operator over the first frame of a flight
The offer section on a phone, five services from promo shots to video editing
The gallery on a phone at the start of the section, frame counter 01 of 08

Swipe to see more

Mobile view — hero, offer and gallery, every scene from 360 px

Design decisions/ N° 03 · WHY THIS WAY

Why this way.

A drone operator's client is buying movement: dynamics, composition, an eye for framing. That's why the hero opens with video, not an image — the very first frame sells movement before anyone reads a single sentence. A static gallery doesn't answer that question.

A pin in every section is a deliberate directorial choice. A classic scroll is a list. Pinning turns each section into a scene the viewer watches to the end before moving on. The client watches the site like a film rather than swiping it like a feed.

Horizontal scroll in the gallery and overlapping cards on mobile solve the same problem differently: instead of stretching sections across five screens, they compress the composition so every scroll delivers a new frame. You look more densely and swipe less.

React plus Vite instead of Next.js, because this isn't a catalogue of two hundred subpages for SEO, it's a single six-scene showcase. SSR and static generation would solve a problem that doesn't exist here. Vite gives a short build, a predictable split into chunks and GSAP without working around a framework.

The site's closing frame, a huge “See you” with Dave's handwritten signature in red

The last frame — a goodbye instead of a classic footer

Visual language/ Design system

Design system.

Cinematic black, a single red accent and heavy condensed bold. The type shouts and the background stays quiet, so the flight footage is the only colour on screen.

Wordmark

Air Dave

  • 01This is my passion
  • 02A bit about me
  • 03My gear
  • 04Contact
Palette
  • Background#080808
  • Text#ffffff
  • Accent#e10300
  • Light section#e8e8e8
Typography
Display
Drone Operator
H1
I'm Dawid
H2
My work
H3
My gear

Tech stack

  • React
  • Vite
  • GSAP
  • ScrollTrigger
  • Netlify

Credits

Design & code
SoraWeb Studio · Aleksander Pietrzak
Stack
React · Vite · GSAP · ScrollTrigger
Hosting
Netlify
Next project
Next case study, Schol-Bud, marketing site for a joinery company from Żnin

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