Szarecki

Sebastian didn't get a site — he got the way a client finds and remembers him: brand, offer and local SEO in one deployment. A full product, around 50 static subpages across three layers.

1. 01Brand identity and an editorial visual system
2. 02Marketing site, around 50 subpages in 3 layers
3. 03Local SEO, 23 district and suburb subpages for Bydgoszcz
4. 04Expert blog, 10 articles targeting long-tail phrases
5. 05Three conversion paths: Booksy, phone, contact form
6. 06Legal pages with editorial consistency (sticky TOC, § 01–07)

There is nothing here that can break or go stale: no database, no CMS, no plugins to keep updated. The whole site is static HTML; content lives in TypeScript files, every change is a commit and an automatic redeploy.

Identity: black, white and grey with a single accent. Oversized italic typography, magazine-style section numbering (N° 01 - N° 07). Subtle GSAP animations and Lenis smooth scroll, no “wow effects” that distract.

Optimised for Google and AI search engines (LLMs.txt, JSON-LD, semantic HTML). Unit tests for the key components in Vitest. Fully responsive and mobile-first, working from 360 px.

No system subscription, zero exposure to plugin-based attacks, sub-second loading — that's what Next.js instead of WordPress buys. The code belongs to the client.

23 service-area subpages, for terms like “mobile massage Bydgoszcz”, more than 300 therapists compete. For “massage Fordon” or “massage for back pain Bartodzieje”, barely a dozen. No one seriously works the long tail, so Szarecki can claim it within 2–3 months.

Editorial typography instead of generic wellness stock. It creates a visual sense of “premium” that no other massage therapist's site in the city has. This is differentiation through design: the cheapest way to look different in Google Maps and social previews.